Significant Projects

Strategic Planning and Execution

I created and executed the media relations strategy and directed the community engagement efforts for the opening of Vancouver Landing, located at the Port of Vancouver USA. This project achieved significant local, regional and national media coverage and resulted in a reinforced enthusiasm for the waterfront project.

I also developed and executed the integrated communication plan for the launch of the largest public works project in Eugene in over 10 years ($100M) for Lane Transit District (LTD). Under my leadership, this project achieved local, regional, national media coverage and ultimately doubled the ridership in west Eugene, as well as reestablishing LTD’s reputation with the broader community.

Community and Stakeholder Engagement

I generated accessible materials and conducted community outreach for several high-profile projects, including both Transit Tomorrow and MovingAhead for LTD. This involved directing the community involvement contracts, building relationships and bridges with local stakeholder groups and engaging with elected officials and the community. This effort generated strong community engagement and interest.

Campaign Creation

I created an interactive media campaign for Metro’s recycling program. This involved creating a large visual display in Pioneer Square, demonstrating the idea that non-recyclables were being inadvertantly mixed in with recyclables. The point of this effort was to show that the entire load was contaminated and completely unrecyclable, ultimately ending up in the landfill. All major Portland-metro media outlets covered this event and helped Metro convey better recycling habits.

Media Relations

As a contractor with Brink Communications, I created and executed a media tour for Ryno Motors in New York City. This effort resulted in media coverage for Ryno in the New York Times, the Today Show, the Washington Post, Business Insider, Wired, Popular Science, Digital Trends, The Verge and Worth Magazine. The media value of this campaign was measured in the millions of dollars and increased interest in the Ryno with investors.

Crises and Issues Management

I managed crises for many clients, including criminal matters, reputation mitigation and alleviation of damaging reports. Specific issues have included negative business stories, human trafficking, sexual harassment claims, lawsuits, job layoffs and other highly controversial/difficult circumstances.

Links to news articles for major projects